{"id":733,"date":"2021-10-07T19:54:22","date_gmt":"2021-10-07T16:54:22","guid":{"rendered":"https:\/\/ecohotelcrete.com\/?p=733"},"modified":"2021-10-10T22:18:27","modified_gmt":"2021-10-10T19:18:27","slug":"how-tourism-can-protect-cultural-heritage","status":"publish","type":"post","link":"https:\/\/ecohotelcrete.com\/cs\/how-tourism-can-protect-cultural-heritage\/","title":{"rendered":"Jak m\u016f\u017ee cestovn\u00ed ruch chr\u00e1nit kulturn\u00ed d\u011bdictv\u00ed"},"content":{"rendered":"
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Jak m\u016f\u017ee cestovn\u00ed ruch chr\u00e1nit kulturn\u00ed d\u011bdictv\u00ed<\/h1>\n
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ZDROJ: Solimar - https:\/\/www.solimarinternational.com\/how-tourism-can-protect-cultural-heritage\/<\/div>\n<\/div>\n<\/div>\n
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\"Jak

Jak m\u016f\u017ee cestovn\u00ed ruch chr\u00e1nit kulturn\u00ed d\u011bdictv\u00ed<\/p><\/div>\n

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V Solimaru oce\u0148ujeme cestovn\u00ed ruch pro ekonomick\u00fd a soci\u00e1ln\u00ed rozvoj, kter\u00fd p\u0159in\u00e1\u0161\u00ed komunit\u00e1m po cel\u00e9m sv\u011bt\u011b. Ochrana kulturn\u00edho d\u011bdictv\u00ed je jednou z na\u0161ich nejvy\u0161\u0161\u00edch priorit a z\u00e1rove\u0148 j\u00e1drem rozvojov\u00fd c\u00edl<\/a> ve v\u0161ech na\u0161ich projektech. Kdy\u017e se to ud\u011bl\u00e1 spr\u00e1vn\u011b, je budov\u00e1n\u00ed siln\u00e9 ekonomiky cestovn\u00edho ruchu skv\u011bl\u00fdm zp\u016fsobem, jak m\u00edstn\u00ed obyvatel\u00e9 jak\u00e9hokoli regionu p\u011bstovat sv\u00e9 vlastn\u00ed kulturn\u00ed d\u011bdictv\u00ed a tak\u00e9 poskytovat n\u00e1v\u0161t\u011bvn\u00edk\u016fm smyslupln\u00e9 vzd\u011bl\u00e1vac\u00ed z\u00e1\u017eitky. Dne\u0161n\u00ed cestovatel\u00e9 hledaj\u00ed v\u00edc ne\u017e jen kr\u00e1sn\u00e9 v\u00fdhledy a luxusn\u00ed ve\u010de\u0159e; cht\u011bj\u00ed autenticitu, kter\u00e1 poch\u00e1z\u00ed z ponoru do zcela nov\u00e9 kultury. Z venkovsk\u00e9 komunity v Arm\u00e9nii<\/a> na Sv\u011btov\u00e9 d\u011bdictv\u00ed v Portugalsku<\/a>, dozv\u011bd\u011bt se v\u00edc o jak m\u016f\u017ee cestovn\u00ed ruch chr\u00e1nit kulturn\u00ed d\u011bdictv\u00ed<\/strong>.<\/p>\n

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Budov\u00e1n\u00ed a posilov\u00e1n\u00ed komunity<\/b><\/h3>\n

Jedn\u00edm z nej\u00fa\u010dinn\u011bj\u0161\u00edch zp\u016fsob\u016f, jak m\u016f\u017ee cestovn\u00ed ruch chr\u00e1nit kulturn\u00ed d\u011bdictv\u00ed, je pos\u00edlen\u00ed postaven\u00ed komunity. K tomu doch\u00e1z\u00ed, kdy\u017e se turist\u00e9 vzd\u011bl\u00e1vaj\u00ed o historii a tradic\u00edch m\u00edstn\u00ed komunity, a tato komunita zase c\u00edt\u00ed siln\u011bj\u0161\u00ed soudr\u017enost a pocit hrdosti na tuto kulturn\u00ed historii. Krom\u011b toho cestovn\u00ed ruch zalo\u017een\u00fd na kulturn\u00edch statc\u00edch povzbuzuje m\u00edstn\u00ed obyvatele, aby pokra\u010dovali v p\u0159ed\u00e1v\u00e1n\u00ed tradic a postup\u016f, kter\u00e9 jsou zakotveny v jejich historii. Proces u\u010den\u00ed ostatn\u00edch \u010dlen\u016f komunity o t\u011bchto tradi\u010dn\u00edch metod\u00e1ch vytv\u00e1\u0159\u00ed pocit jednoty prost\u0159ednictv\u00edm historie. Pocit komunitn\u00edho spojenectv\u00ed se pos\u00edl\u00ed, kdy\u017e turist\u00e9 nav\u0161t\u00edv\u00ed m\u00edsto, aby za\u017eili kulturu.<\/p>\n

M\u00edt lidi z cel\u00e9ho sv\u011bta, aby v\u011bd\u011bli o d\u016fle\u017eitosti historie a kulturn\u00edho d\u011bdictv\u00ed komunity, je n\u011bco, na co m\u016f\u017eeme b\u00fdt hrd\u00ed, a \u010dlenov\u00e9 komunity budou sv\u00e9 d\u011bdictv\u00ed st\u00e1le v\u00edce p\u0159ij\u00edmat, jak tato hrdost poroste a bude se \u0161\u00ed\u0159it. V Atauro (mal\u00fd ostrov ve V\u00fdchodn\u00edm Timoru) jsou turist\u00e9 vyz\u00fdv\u00e1ni k n\u00e1v\u0161t\u011bv\u011b m\u00edstn\u00ed um\u011bleck\u00e9 a \u0159emesln\u00e9 trhy<\/a>. Rostouc\u00ed popularita trh\u016f povzbuzuje m\u00edstn\u00ed obyvatele, aby pokra\u010dovali ve v\u00fdrob\u011b a vytv\u00e1\u0159en\u00ed zbo\u017e\u00ed, kter\u00e9 odr\u00e1\u017e\u00ed jejich kulturu. Kdy\u017e turist\u00e9 ocen\u00ed m\u00edstn\u00ed trhy, jako jsou tyto, podn\u00edt\u00ed to v komunit\u011b hrdost a umo\u017en\u00ed jim pokra\u010dovat v pr\u00e1ci, kter\u00e1 je kulturn\u011b v\u00fdznamn\u00e1. Aby k tomu do\u0161lo, mus\u00ed organizace pro \u0159\u00edzen\u00ed destinac\u00ed (DMO) a m\u00edstn\u00ed samospr\u00e1vy zajistit, aby byly p\u0159\u00edtomny a zapojeny zainteresovan\u00e9 strany komunity do rozvoje cestovn\u00edho ruchu.<\/p>\n

Cestovn\u00ed ruch jako kulturn\u00ed n\u00e1stroj v\u00fduky<\/b><\/h3>\n

Kdy\u017e se pod\u00edv\u00e1me na cestovn\u00ed ruch jako na n\u00e1stroj ochrany a informov\u00e1n\u00ed kulturn\u00edho d\u011bdictv\u00ed, lze jej vn\u00edmat tak\u00e9 jako n\u00e1stroj v\u00fduky. Na cestovn\u00ed ruch lze nahl\u00ed\u017eet jako na proces: pen\u00edze se sm\u011b\u0148uj\u00ed, \u010d\u00e1st komunity se zapojuje prost\u0159ednictv\u00edm pobytu turisty a turista odch\u00e1z\u00ed se vzpom\u00ednkami a pocity z dan\u00e9ho m\u00edsta. Pokud se v\u0161ak turista zab\u00fdv\u00e1 itiner\u00e1\u0159em, kter\u00fd se zam\u011b\u0159uje na turistiku za historick\u00fdm d\u011bdictv\u00edm, bude pravd\u011bpodobn\u011b v\u00fdznamn\u011bj\u0161\u00ed \u201echov\u00e1n\u00ed po n\u00e1v\u0161t\u011bv\u011b\u201c. Je to ze dvou hlavn\u00edch d\u016fvod\u016f: 1) N\u011bkdo, kdo vyhled\u00e1v\u00e1 cestovn\u00ed ruch za kulturn\u00edm d\u011bdictv\u00edm, bude pravd\u011bpodobn\u011bji motivov\u00e1n, aby se na sv\u00e9 cest\u011b n\u011bco nau\u010dil. (P\u0159ekontrolovat tato \u00fa\u017easn\u00e1 studie<\/a> od Indon\u00e9sk\u00e9 pedagogick\u00e9 univerzity, aby se dozv\u011bd\u011bli v\u00edce o tom, co jejich studie odhalila) a 2) Povaha cestovn\u00edho ruchu za kulturn\u00edm d\u011bdictv\u00edm umo\u017e\u0148uje odhalit dal\u0161\u00ed vrstvu destinace.<\/p>\n

\u0158ekn\u011bme nap\u0159\u00edklad, \u017ee turista nav\u0161t\u00edv\u00ed pl\u00e1\u017e, aby sledoval z\u00e1pad slunce v konkr\u00e9tn\u00ed destinaci. Odch\u00e1zej\u00ed s dojmem kr\u00e1sy m\u00edsta. Co kdyby to bylo zasazeno do kulturn\u00edho d\u011bdictv\u00ed? M\u00edsto pouh\u00e9ho sledov\u00e1n\u00ed z\u00e1padu slunce se turista m\u016f\u017ee d\u00edvat na z\u00e1pad slunce a p\u0159itom se zapojit do tradi\u010dn\u00ed hostiny, kter\u00e1 ct\u00ed ostrov a v\u0161e, co d\u00e1v\u00e1, a zahrnuje m\u00edstn\u00ed lidovou poh\u00e1dku o tom, co z\u00e1pad slunce znamen\u00e1 pro m\u00edstn\u00ed kulturu. Nyn\u00ed m\u00e1 tento z\u00e1\u017eitek ze z\u00e1padu slunce v\u011bt\u0161\u00ed v\u00fdznam pro turisty, jejich\u017e motivace spo\u010d\u00edvala v hled\u00e1n\u00ed znalost\u00ed. Velkou \u010d\u00e1st cestovn\u00edho ruchu tvo\u0159\u00ed z\u00e1m\u011bry, kter\u00e9 motivuj\u00ed turistick\u00e9 chov\u00e1n\u00ed, a zapojen\u00ed do cestovn\u00edho ruchu za kulturn\u00edm d\u011bdictv\u00edm umo\u017e\u0148uje turist\u016fm roz\u0161\u00ed\u0159it sv\u00e9 obzory a hloub\u011bji se spojit s lidmi a destinac\u00ed.<\/p>\n

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Soubor n\u00e1stroj\u016f pro udr\u017eiteln\u00fd cestovn\u00ed ruch sv\u011btov\u00e9ho d\u011bdictv\u00ed UNESCO<\/b><\/h3>\n

Univerz\u00e1ln\u00ed uzn\u00e1n\u00ed a klasifikace pro pam\u00e1tky sv\u011btov\u00e9ho d\u011bdictv\u00ed byly p\u0159ijaty Organizace spojen\u00fdch n\u00e1rod\u016f pro v\u00fdchovu, v\u011bdu a kulturu (UNESCO)<\/a> v roce 1972 vznikla v mezin\u00e1rodn\u00ed smlouv\u011b s n\u00e1zvem \u00damluva o ochran\u011b sv\u011btov\u00e9ho kulturn\u00edho a p\u0159\u00edrodn\u00edho d\u011bdictv\u00ed. Jejich posl\u00e1n\u00edm je podporovat identifikaci, ochranu a zachov\u00e1n\u00ed hodnotn\u00fdch m\u00edst kulturn\u00edho a p\u0159\u00edrodn\u00edho d\u011bdictv\u00ed pro lidstvo na cel\u00e9m sv\u011bt\u011b, bez ohledu na hrani\u010dn\u00ed omezen\u00ed.<\/p>\n

Abychom pomohli spr\u00e1vc\u016fm m\u00edst, n\u00e1rodn\u00edm\/m\u00edstn\u00edm \u00fa\u0159ad\u016fm, m\u00edstn\u00edmu\/mezin\u00e1rodn\u00edmu odv\u011btv\u00ed cestovn\u00edho ruchu nebo dokonce n\u00e1v\u0161t\u011bvn\u00edk\u016fm a obyvatel\u016fm pln\u011b porozum\u011bt podstat\u011b m\u00edst sv\u011btov\u00e9ho d\u011bdictv\u00ed UNESCO a udr\u017eiteln\u00e9ho cestovn\u00edho ruchu. sada n\u00e1stroj\u016f<\/a> poskytuje UNESCO holistick\u00fd n\u00e1vod pro spr\u00e1vu pam\u00e1tek v destinac\u00edch. Na webov\u00fdch str\u00e1nk\u00e1ch jsou k dispozici pokyny krok za krokem od porozum\u011bn\u00ed, strategick\u00e9ho pl\u00e1nov\u00e1n\u00ed, \u0159\u00edzen\u00ed a\u017e po zapojen\u00ed zainteresovan\u00fdch stran a na webu jsou k dispozici skute\u010dn\u00e9 p\u0159\u00edpadov\u00e9 studie.<\/p>\n

Na z\u00e1klad\u011b t\u00e9to pr\u00e1ce Solimar ned\u00e1vno zah\u00e1jil sv\u00e9 Cesty sv\u011btov\u00e9ho d\u011bdictv\u00ed Hedv\u00e1bn\u00e9 stezky, 10t\u00fddenn\u00ed virtu\u00e1ln\u00ed \u0161kolic\u00ed program pro org\u00e1ny cestovn\u00edho ruchu a kulturn\u00edho d\u011bdictv\u00ed ve St\u0159edn\u00ed Asii. Tento program stav\u00ed na v\u00fdsledc\u00edch workshopu zam\u011b\u0159en\u00e9ho na budov\u00e1n\u00ed kapacit v oblasti udr\u017eiteln\u00e9ho cestovn\u00edho ruchu, na kter\u00e9m se se\u0161li \u00fa\u010dastn\u00edci cestovn\u00edho ruchu z Kazachst\u00e1nu, Uzbekist\u00e1nu, T\u00e1d\u017eikist\u00e1nu a Kyrgyzst\u00e1nu. Workshop sezn\u00e1mil \u00fa\u010dastn\u00edky s programem sv\u011btov\u00e9ho d\u011bdictv\u00ed a udr\u017eiteln\u00e9ho cestovn\u00edho ruchu UNESCO a n\u00e1stroji nezbytn\u00fdmi pro zachov\u00e1n\u00ed kulturn\u00edho a p\u0159\u00edrodn\u00edho d\u011bdictv\u00ed v\u00fdjime\u010dn\u00e9 univerz\u00e1ln\u00ed hodnoty. Tento program virtu\u00e1ln\u00edho \u0161kolen\u00ed bude stav\u011bt na t\u011bchto poznatc\u00edch t\u00edm, \u017ee znovu sjednot\u00ed org\u00e1ny sv\u011btov\u00e9ho d\u011bdictv\u00ed a cestovn\u00edho ruchu ze z\u00fa\u010dastn\u011bn\u00fdch zem\u00ed, aby se spole\u010dn\u011b nau\u010dily, jak l\u00e9pe \u0159\u00eddit udr\u017eiteln\u00fd cestovn\u00ed ruch, jak se zotavit a p\u0159ipravit se na n\u00e1vrat cestovn\u00edho ruchu v \u00e9\u0159e COVID-19, a vyvinout \u0159adu p\u0159eshrani\u010dn\u00edch itiner\u00e1\u0159\u016f, kter\u00e9 jsou hostov\u00e1ny na platform\u011b udr\u017eiteln\u00e9ho cestovn\u00edho ruchu UNESCO \u2013 World Heritage Journeys.<\/p>\n

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\"institut
Kurz Udr\u017eiteln\u00fd cestovn\u00ed ruch a sv\u011btov\u00e9 d\u011bdictv\u00ed ve St\u0159edn\u00ed Asii<\/figcaption><\/figure>\n

Na\u0161\u00edm posl\u00e1n\u00edm jako\u017eto specializovan\u00e9 poradensk\u00e9 a marketingov\u00e9 firmy v oblasti udr\u017eiteln\u00e9ho cestovn\u00edho ruchu je v\u017edy zajistit, aby udr\u017eitelnost byla z\u00e1kladem v\u0161eho, co d\u011bl\u00e1me. Mus\u00edme pracovat na zaji\u0161t\u011bn\u00ed ochrany kulturn\u00edch a p\u0159\u00edrodn\u00edch zdroj\u016f v procesu rozvoje, co\u017e vede k dlouhodob\u00e9mu \u00fasp\u011bchu destinac\u00ed. Vybudov\u00e1n\u00edm udr\u017eiteln\u00e9ho turistick\u00e9ho prost\u0159ed\u00ed, pos\u00edlen\u00edm postaven\u00ed m\u00edstn\u00edch komunit a zachov\u00e1n\u00edm kulturn\u00edch hodnot a d\u011bdictv\u00ed posiluje porozum\u011bn\u00ed a spolupr\u00e1ci mezi z\u00fa\u010dastn\u011bn\u00fdmi stranami v r\u016fzn\u00fdch sektorech. Ve spolupr\u00e1ci s m\u00edstn\u00edmi komunitami m\u016f\u017eeme pomoci v\u00edce destinac\u00edm uv\u011bdomit si, jak m\u016f\u017ee cestovn\u00ed ruch chr\u00e1nit kulturn\u00ed d\u011bdictv\u00ed a v\u00e1\u017eit si na\u0161\u00ed spole\u010dn\u00e9 historie m\u00edsta.<\/p>\n

Tento blog napsali Gabby Whittaker, Kevin Lewicki a Kuanlin Lu v \u010dervenci 2021<\/strong><\/em><\/p>\n<\/div>\n

\u0160t\u00edtky: kulturn\u00ed d\u011bdictv\u00ed, udr\u017eiteln\u00fd cestovn\u00ed ruch, Unesco, cestovn\u00ed ruch, ekoturistika,<\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Jak m\u016f\u017ee cestovn\u00ed ruch chr\u00e1nit kulturn\u00ed d\u011bdictv\u00ed ZDROJ: Solimar-https:\/\/www.solimarinternational.com\/how-tourism-can-protect-cultural-heritage\/ Ve spole\u010dnosti Solimar si cestovn\u00edho ruchu v\u00e1\u017e\u00edme z hlediska hospod\u00e1\u0159sk\u00e9ho a soci\u00e1ln\u00edho rozvoje, kter\u00fd p\u0159in\u00e1\u0161\u00ed v\u0161em komunit\u00e1m na cel\u00e9m sv\u011bt\u011b. Ochrana kulturn\u00edho d\u011bdictv\u00ed je jednou z na\u0161ich nejvy\u0161\u0161\u00edch priorit a z\u00e1rove\u0148 hlavn\u00edm rozvojov\u00fdm c\u00edlem v\u0161ech na\u0161ich projekt\u016f. Po dokon\u010den\u00ed [\u2026]<\/p>","protected":false},"author":1,"featured_media":771,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,3,24],"tags":[],"class_list":["post-733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecology","category-ecotourism","category-sustainable-travel"],"yoast_head":"\nHow Tourism Can Protect Cultural Heritage.<\/title>\n<meta name=\"description\" content=\"How Tourism Can Protect Cultural Heritage. 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